Presentation and thinking
We believe that all visual-based interactions should both effectively communicate your message and clearly embody your identity. We therefore approach graphic design by first looking to understand your brand, either working with a supplied style guide or creating one when required, to ensure a responsible implementation of your brand. We then consider the context of the message and the target audience to develop engaging user interfaces that offer concise communications.
Now that we can enjoy the fact that mobile internet and portable computing is living outside the comic books we offer a range of desktop alternate development services. We have deployed applications for iPhone and iPad users and mobile websites for general access. These applications and sites are tailored to fit the very essence of their purpose, and often boil down to one core function done well. Often these are developed to extend or refer to a broader application or information source such as you main brand website or online service.
Typically campaign-based, microsites are used to promote a specific product, service, or event, often incorporating highly interactive elements (e.g. flash animations), customer data collection points (e.g. communication opt-ins), and call-to-actions (e.g. brochure request forms). Although they can stand alone, they are often part of an integrated campaign, which could also include online advertising, along with email, SMS and viral marketing elements.
Drive to web strategy and implementation
It's all very well having a gorgeous destination website, but how do you get your customers to visit it?
At MassMedia we can help you structure and realise an intelligent engagement strategy that covers all the bases.
- Search Engine Optimisation
Take advantage of all those 'free clicks' by ensuring your site is spider friendly.
- Online advertising
Thigh shudderingly good ideas that make eyeballs turn in your direction.
Targeted, timely, creative emails that comply to email best guidelines, you can't ask for more than that.
- Mobile marketing
Whether you pack the latest iPhone or a chunky old Nokia everyone knows that mobile campaigns are the future of marketing.
- Social networking
We know our flickrs from our Facebooks and can help you structure an exciting online campaign that will get people taking.
The best campaigns flow seamlessly above and below the line, and MassMedia can work with your offline agency to ensure the best results.
Programming solution that work
So whether you're thinking cutting edge flash experience, product catalogue, corporate portfolio, ecommerce site or social portal, think MassMedia. Our team of information architects, producers, designers, programmers and usability specialists will approach your site with the same desire to effectively reflect your brand online and meet both your business needs and those of your customers.
If it's the technical expertise you're after then rest assured we're front end, back end and middle end experts. We know ASP.Net, PHP, SQL, HTML, XML, FBML, WTF and every other acronym you can fling at us.
Your most powerful marketing channel is your customer. We help you leverage this channel by helping you create a robust social presence.
A holistic review of your business and a social program structure.
Social media guidelines and policies, creation of social profiles.
Collation and analysis of social mentions of brands, their competitors and their industry.
- Community management
Day-to-day management of social profiles/channels.
- Content creation
Strategy, governance, processes and production.
- Risk mitigation
Creating and executing mitigation plans against negative social sentiment.
- Application development
Strategy, ideation and development of socially integrated online experiences.